Market Insights and Analytics 2018-06-12T14:35:39+00:00

Our goal is to help clients translate market insights and big data into concrete initiatives that drive above-market growth. To develop deep customer understanding, we employ a range of quantitative and qualitative marketing research approaches plus big data and AI techniques that are both innovative and pragmatic.

Our Solutions

By combining our deep industry knowledge, functional capabilities, and technical know-how we’re able to help our clients capture insights and create strategies for attracting, engaging, and retaining profitable customers. Here are some of the services we offer:

  • Strategy:Analytics business case roadmap creation
  • Marketing:Customer segmentation and customer value analytics
  • Sales:Sales force alignment, prospect targeting and qualification, cross- and up-sell targeting
  • Customer relations:Customer loyalty identification
  • Customer service operations:Service pattern analytics
"Over the years, we've been able to help clients of all sizes and business models in the wider chemical and ingredients manufacturing and distribution field identify, develop, and implement winning market access strategies that delivered sustainable growth and demonstrable enterprise value"Dr. Michael Taylor
Founder and Managing Consultant, Scienopsis