The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics

//The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics

The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics

By | 2018-01-09T09:52:29+00:00 January 9th, 2018|

Our team had spent a considerable amount of time working with clients to implement the right code and structure for enabling authorship over the past year plus, only to see the direct benefit of those efforts go away this past month.

But the rise and fall of authorship reminds B2B marketers that while tactics come and go, there is often an underlying B2B marketing objective being accomplished that we still need to pay close attention to.